Lari Presa is *****e ********a, a designer with multi platform experience who has done international work for advertising, broadcast, AR and live events.
Lari's credo is simple: form following function. The connection of the man and the machine, a relationship that blossoms in the world of motorsport. Race cars are just awesome, and scary, and fun. The wonder of going faster is simply one of the most fundamental curiosities of humans. It's relatable.
Racing cars are sculptures with a purpose. The combination of those beautiful, inanimate tools, and the hero figures of the drivers, is something capable of pushing one's vision well outside the traditional reality. It ignites emotions, it challenges boundaries, it is undeniably attractive.
Lari's work celebrates this union, by immortalising the stories behind its details, and turning them into unexpected pieces of digital art.
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Lari's credo is simple: form following function. The connection of the man and the machine, a relationship that blossoms in the world of motorsport. Race cars are just awesome, and scary, and fun. The wonder of going faster is simply one of the most fundamental curiosities of humans. It's relatable.
Racing cars are sculptures with a purpose. The combination of those beautiful, inanimate tools, and the hero figures of the drivers, is something capable of pushing one's vision well outside the traditional reality. It ignites emotions, it challenges boundaries, it is undeniably attractive.
Lari's work celebrates this union, by immortalising the stories behind its details, and turning them into unexpected pieces of digital art.
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